Limited-Edition Apparel Inspired by Coastal Living

We’re excited to share something special with our community. Sur Coffee is the first brand to collaborate with Southern California lifestyle label Tenōre on a limited-edition apparel capsule.

Rooted in a shared commitment to quality, sustainability, and community, this collection brings together the laid-back spirit of California’s coast with refined design and everyday comfort.

Here’s what you’ll find in the Sur Coffee × TENŌRE drop:

• A premium hoodie made from Tenōre’s signature modal cotton blend fleece, featuring our co-branded woven label and athletic fit

• A classic tee with a tailored silhouette and minimal co-branded details

• A structured hat built for all-day wear, perfect from surf check to coffee run

“This collaboration was born out of mutual respect and shared roots,” says Sur Coffee co-founder Adam Watts. “Tenōre has always stood for intentional design and ethical production, values that align perfectly with what we’ve built here at Sur.”

From start to finish, every piece in the collection is made with sustainable materials and produced in small batches with care. The result is a timeless capsule that feels as good as it looks and tells a story of connection, craft, and coastal culture.

The collection launches June 1st and will be available exclusively at Sur Coffee locations. Come by, try it on, and be part of something special.